Hypebeans Returns to Landmark: A New Chapter of Elevated Coffee Culture and Community

Hypebeans, the culinary destination serving quality coffee, marks its return to Landmark in Central, Hong Kong, presenting a sophisticated evolution of the brand’s lifestyle philosophy. Relocating within the prestigious destination, the new cafe serves as a refined “third space” where contemporary art, artisanal food, and premium coffee craft intersect.

The open-plan layout goes beyond the typical grab-and-go model to create a more connected atmosphere. It is designed as a space where people can collaborate or relax, offering a quiet break from the busy city. While the design maintains a sleek, “industrial chic” aesthetic—characterized by monochromatic marble and minimalist grid-tiling—the heart of the experience lies in its commitment to the art of the brew and community connection. 

Utilizing high-quality beans and technical precision, Hypebeans continues to deliver a premium brew that remains at the core of its community-focused experience. To complement the coffee program, Hypebeans Landmark introduces an expanded culinary menu featuring exclusive local collaborations with Plumcot, Midnight Bread Club, and Fifty Cake.

Signature Cookies by Plumcot

• Chocolate Chip (HK$30): A classic favorite.
• Black Sesame Oatmeal Raisin (HK$35): A new and exclusive classic featuring an earthy, nutty, and wholesome oatmeal base complemented by juicy bursts of sweet raisins.

Sourdough Bagels by Midnight Bread Club

• Original Favorites (HK$52): Includes the savory Corned Beef Cheese and the local-inspired Pineapple Bun Bagel with its signature sweet, crumbly crust.
• Curry Cheese Sausage Bagel Roll (HK$56): A new and exclusive spicy curry sourdough with a premium frankfurter and parmesan.
• Chocolate Brown Sugar Cinnamon Bagel (HK$56): A new and exclusive warming treat filled with homemade brown sugar cinnamon and a crisp chocolate crown.

Greek Yogurt Crunch Cup (HK$42)
An invigorating and wholesome blend of creamy, protein-rich Greek yogurt layered with crunchy premium granola finished with a selection of curated toppings.

• Fit and Strong: A nutrient-dense blend featuring cashews, raisins, oatmeal, and pumpkin seeds.
• Peanut Butter: A decadent mix of 100% peanut butter, honey, cereal, olive oil, sesame seeds, sunflower seeds, peanuts, and choco pops.

Artisanal Madeleines by Fifty Cake (HK$30)

• Delicate, creative pastries including Hypebeans Matcha Madeleine, Hojicha Madeleine with mochi, and Japanese Yuzu with a lemon chocolate glaze.

Media enquires: media@hypebeast.com