Hypebeast Flea Beijing: Where Culture and Community Take Center Stage
Hypebeast, the leading global platform for contemporary culture and lifestyle, recently hosted its second Hypebeast Flea in Asia. Held in Beijing’s bustling Sanlitun Taikoo Li from April 18 to 20, the event drew approximately 10,000 attendees. Over the course of three days, the event brought together fashion, culture, music and food, marking its return to Asia with an eclectic showcase of creativity and community.
The marketplace featured more than 30 domestic and international vendors, blending fashion retail with immersive cultural experiences. Notable names like Dime MTL and Polar Skate Co. were in attendance, alongside Public Housing Skate Team who made their China debut. Returning brands such as GunC and MEGA Vintage brought their signature retro aesthetics back to Hypebeast Flea following its Shanghai edition last September.
Beijing’s style-savvy crowd flocked to the booths of ANCHORET, JIAN YE, SEN WUNG & 椒麻水仙, SCRY and ALIVEFORM, each presenting unique takes on contemporary design. Eyewear innovator INTOIT — the first fashion-sports eyewear brand tailored for Asian facial features — unveiled its S1 VEIL and S2 BOUNCE sweetheart series. Meanwhile, USM brought their modular design philosophy to life with a custom booth installation and exclusive lucky draw items.
The food and beverage scene added flavor to the festivities with offerings from CHAO, Charcoal 煤球, CUPCAKE COMA, D.A.O COFFEE, MOTEL 106 and 养生联合 RUFC. Guests enjoyed limited-edition cocktails, desserts, and curated blends — including a special co-branded wine by Penfolds No. 1 and Hua Chenyu.
Beyond fashion and food, Hypebeast Flea Beijing carved out space for deeper cultural exploration. Artists and collectives like ABS CREW, fRUITYSHOP, THE SCENE, Onoglish Goods, and XUE MAN STUDIO showcased the intersection of culture, music and art. Meanwhile, handmade stalls by N·C·H·S-CHOOL and SUCRE embodied the DIY ethos.
To commemorate the event, exclusive collaborations took center stage. Hiking Patrol and SOULGOODS dropped limited-edition T-shirts, while LAMFO and MTPT unveiled special capsule pieces. ABS CREW introduced a unique collectible with their limited-edition Cans Boy doll, and both 养生联合 RUFC and D.A.O COFFEE released exclusive product versions. D.A.O COFFEE even designed a coffee-themed baseball cap to mark the occasion.
For the first time, Hypebeast Flea was held entirely outdoors that allowed for an expanded roster of activities. FILA FUSION hosted a skate competition, while outdoor enthusiasts joined MTPT and Hiking Patrol for immersive nature experiences. LAMFO also led a series of running training sessions, bringing energy and motion to the event’s urban setting. The cultural takeover extended into Taikoo Li’s retail spaces, with highlights including a Stone Island documentary screening and Helly Hansen’s “City Sailing” forum, which featured guest speakers.
After the market closed on Saturday night, Flea’s momentum carried into the evening with an after-hours gathering at MOTEL 106 hosted by Hypebeast and Carhartt WIP.
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