Hypebeast Ltd. (0150.HK) Reports 2025 Year-End Financial Results

Hypebeast Limited (Stock Code: 0150.HK), the global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce, announced its annual results for the year ended 31 March 2025 (“FY2025”).

• The Group recorded revenue of HK$666.5 million in FY2025, representing a decrease of HK$229.1 million or 25.6% as compared to FY2024.
• Gross profit of HK$267.5 million in FY2025, down HK$145.9 million or 35.3% as compared to FY2024, translating to a 6.1 percentage points decrease in gross profit margin from 46.2% in FY2024 to 40.1% in FY2025. 
• Net loss of HK$21.0 million for FY2025, as compared to net profit of HK$22.3 million in FY2024, primarily due to the inventory provisioning adjustment and the slowdown of media revenue in the second half.

Operational Efficiency and Profitable Growth
Building on the restructuring and margin optimization efforts implemented in FY2025, we are now entering a new phase of disciplined execution. Our focus on operational efficiency is intended not only to stabilize our cost base but to unlock capacity for strategic reinvestment in high-growth areas of the business.

We prioritize operational efficiency and cost management to ensure profitable growth across all of our media and e-commerce and retail divisions. By optimizing our internal processes and carefully managing expenses, we aim to maximize profitability, unlock resources for strategic reinvestment and position Hypebeast for sustainable long-term growth.

Focus on Engagement and Community
At the core of Hypebeast’s business is our vibrant, globally-engaged community of young, style-conscious and culturally aware readers and consumers. We are committed to nurturing these relationships and empowering our audience to become active participants across our platforms and points of engagement.

By placing our readership and consumer community at the heart of our strategy, we can deepen our understanding of their evolving needs and preferences, unlock new avenues for growth, and solidify Hypebeast’s position as a trusted, go-to destination for youth culture and style.

Strengthen the Hypebeast Ecosystem
At the heart of Hypebeast’s business lies a powerful, interconnected network that unites our core divisions of media and e-commerce and retail and agency services. This end-to-end model gives us a competitive edge few youth-focused platforms can replicate.

Our media platforms serve as the heart of the Hypebeast community, engaging our readers with captivating content that shapes trends and fuels cultural discourse. This, in turn, empowers our e-commerce and retail division to serve as a direct conduit to our engaged, style-conscious consumer base. Our agency business offers a unique opportunity to bridge the gap between our media influence and e-commerce and retail capabilities by tapping into the wealth of data, insights, and creative expertise.

We aim to upgrade our platform into a more cohesive and effective system to further benefit from this virtuous cycle of growth and influence, bridging the relationship between brands and our audience and driving customer acquisition and conversion.

For further details on the annual results performance, visit the Group’s corporate website to view the full results announcement.

For investor inquiries, please contact:
investors@hypebeast.com 

For more information, please contact:
media@hypebeast.com