Hypebeast100 2025: A Milestone Celebration of Visionaries Reshaping Fashion and Culture
Hypebeast, the leading global platform for contemporary culture and lifestyle, has announced the release of Hypebeast100 2025. Each year, this list celebrates the minds reshaping the fashion landscape. These visionaries—spanning disciplines from designers and artists to creative directors—continue to challenge the boundaries of innovation. This year is no exception, they’ve expanded worlds through collaboration, redefined legacy institutions, and proved that community remains at the center of meaningful products.
This year marks a significant milestone: Hypebeast’s 20th anniversary and the 13th edition of Hypebeast100—the 2025 list reflects a moment of evolution within the industry, signaling a creative shift away from trends and a redirection towards purpose, as audiences become more discerning about what they support.
Looking toward the next 20 years, intention remains at the core of the platform’s work. Hypebeast’s role is to cut through the noise, identify what truly matters, and spotlight the people pushing culture forward. The extraordinary minds on this year’s Hypebeast100 did not just define 2025; they set the tone for what comes next.
Hypebeast100 Awards
The Hypebeast100 Awards recognize the individuals and brands that led the charge in 2025. This year’s honorees stretched the limits of creativity, delivering culture-defining work across footwear, product, collaboration, and fashion. Each visionary captured the pulse of the year, setting a new standard for how excellence is defined today.
- Designer of the Year: Chitose Abe
- Best New Brand: A. PRESSE
- Footwear Brand of the Year: ASICS
- Collaborator of the Year: Levi’s
- Product of the Year: LABUBU
Hypebeast100 Next
The Hypebeast100 Next returns as the annual list spotlighting the emerging designers shaping the future of fashion. Selected for innovation in design, strength in storytelling, and impact within their communities, this class reflects where creativity is headed and how the future of the industry is being built in real-time.
Hypebeast100 Hall of Fame
Distinct from the annual ranking, the Hall of Fame honors the architects of culture whose influence transcends a single year. This year, the accolade is awarded to Virgil Abloh.
Beyond the quotation marks, Virgil Abloh redesigned what it means to be a designer. His work blurred the lines between art, fashion, music, and architecture, turning the everyday into something visionary. Built on curiosity and an encyclopedic approach, Abloh embodied the digital DIY era while earning the trust of fashion’s most traditional institutions. Through Louis Vuitton, Off-White™, and the continued work of his Foundation, he showed that creativity could be open source, generous, and communal. He is inducted into the Hall of Fame for a legacy that changed the culture, and the possibilities within it, forever.
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