Hypegolf and Oakley Unveil Collaborative Collection to Redefine Modern Golf Uniform
Hypegolf, a contemporary golf platform, announced a partnership with Oakley to redefine the sport’s uniform. Bridging the gap between traditional golf and modern culture, the collection embodies the brand’s core values, blending high-tech functionality with a minimalist, street-ready aesthetic. The collaboration creates a line of essential apparel that works seamlessly on the course and in the city, designed for a new generation of players who are reimagining the game.
The creative direction for the collection is rooted in a shared vision of the future. The design reinterprets Oakley’s latest sci-fi-inspired “Future Genesis” campaign, translating its kinetic vision into a refined and minimalistic line of apparel. This design approach, combined with Oakley’s DNA of engineering fundamental objects for excellence, transcends their nature, resulting in pieces that are highly functional with unconventional silhouettes.
Arming the body with adaptive and intuitive silhouettes, the C1 Engineered Exo Polo is a high-performance piece crafted from jacquard knit with zonal breathability and Hydrolix technology to wick away moisture and move in sync with the body. It features a subtle nod to Oakley’s heritage with a hidden eyewear loop at the placket. The C1 Bark Pullover is a sleek layering piece with a quarter-zip design and a moisture-wicking jacquard shell that aids dynamic movement. Other essentials include the Driven Tee, a double-knit crewneck that delivers a seamless body drape, a co-branded performance cap with laser-cut holes for optimal airflow, and sunglasses equipped with innovative Prism Field glass lenses for an elevated, performance-first aesthetic.
The collection features a tonal palette of cool grays and blues, along with subtle branding, that unifies the distinct identities of both brands. With aerodynamic details that are both futuristic and timeless, this collection is engineered for today’s visionaries, proving that style and performance can coexist on the fairway. The co-branded capsule is now available at Hypegolf Clubhouse in New York City’s SoHo neighborhood, a space that serves as a hub for the Hypegolf community and its vision for the sport.
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